Why “FERU”
Turquoise, and
what it stands for
Most brand names are a logo first. Ours was a promise we made to ourselves before we made one to any client.
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01
The stone
Turquoise travelled the Silk Road for thousands of years, valued less for sparkle than for permanence. Its colour still crowns the domes of Samarkand and Bukhara.
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02
The name
Feruza is a name given to daughters across Central Asia. We carry it as a reminder that every home we recommend is part of someone’s family future.
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03
The letters
Read letter by letter, the name became our standard: Foundation, Excellence, Reliability, Uniqueness. Four words we are happy to be held to.